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Internet Marketing Gurus
Featured in "Online Marketing Heroes"
The online marketing experts in order as they appear in the book Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.Joan Holman
Chief Enlightenment Officer
Joan Holman Productions
"Joan is the rare consultant without a specialty. She's a broad-based marketing consultant whose expertise includes marketing, business development, branding, and public relations."
Greg Hartnett
President, Best of the Web
CEO, Hotel Hotline
Greg Hartnett is a 'serial entrepreneur.' That means he has started one business after another - and they've all been successful. On the web, his businesses include Hotel Hotline, a travel-oriented site, and Best of the Web, an editor-driven online directory, both very popular."
Jacob Hawkins
Senior Vice President
Overstock.com
"Jacob Hawkins is senior vice president of online marketing for overstock, responsible for all online marketing and customer-acquisition activities."
Mark Oldani
Vice President & General Manager
Circuit City Direct
"Mark Oldani has been doing online retailing for some time now. Originally director of marketing for Dell, Mark is now the VP and general manager for Circuit City Direct, the online arm of the giant consumer electronics retailer."
Jeffrey Glueck
Chief Marketing Officer
Travelocity
"Jeffrey is Travelocity's chief marketing officer, where he's responsible for all advertising, merchandizing, customer experience, design, personalization, CRM, search engine marketing, editorial content, and business development of the brand."
Lauren Freedman
President
the e-tailing group
Lauren's firm has worked on more than 500 e-commerce projects and her client list includes traditional retailers, catalogers and direct merchants, and online retailers - including Toys "R" Us, Bloomingdale's, The Vitamin Shoppe, J.Jill, Orbitz, and Kodak."
Tamara Adlin
President, adlin, inc.
"Tamara Adlin knows all about the importance of the customer experience. Her company adlin, inc., specializes in customer experience consulting; before founding her own firm, she worked on the customer experience services team at Amazon.com."
Steve Rubel
Senior Vice President
Edelman
"Steve has been on the cutting edge since the dawn of the computer era, and a fixture in the PR industry for almost as long. Today he works with Edelman, the world's largest independent PR firm, in their me2revolution practice. He also writes a regular column for Adverting Age Digital and has his own influential Micro Persuasion blog."
Greg Jarboe
President and Co-Founder
SEO-PR
Partner, Newsforce
After working for Ziff-Davis and several other technology-related companies, Greg founded SEO-PR, a firm that specializes in public relations and search engine optimization."
Eric Ward
CEO, EricWard.com
Owner, URLwire
Eric founded the web's first link-building service way back in 1994, when the web was still wet behind the ears. One of his first link-building campaigns was for Amazon.com. Since then, Eric has helped to build links for a large number of websites, from PBS.org to Medical.com."
Jordan Gold
Vice President Product Marketing
Freedom, Inc.
Jordan is the vice president of product marketing at Freedom Interactive, the interactive division of Freedom Communications. Freedom is one of the largest media companies in the United States, with 33 daily newspapers, 77 weeklies, and 8 TV stations in its portfolio."
Heather Lloyd-Martin
Chief Executive Officer
SuccessWorks
"Heather is the CEO of SuccessWorks, a firm that offers web copywriting and consulting services. She's recognized as the pioneer of what is known as SEO copywriting, and her e-book Successful Search Engine Copywriting is considered a best-practices guide in the field."
Chris Baggott
Co-Founder and CEO
Compendium Blogware
Co-Founder and Former Chief Marketing Officer
ExactTarget
"While he was helping ExactTarget grow into the largest email marketing firm on the web, Chris got interested in blogging, through his own Email Marketing Best Practices blog. Now blogging was his passion, which inspired Chris to launch his latest company, Compendium Blogware.
Ed Shull
Founder, NetResults
Founder, Blogitive
The guy who thought up Blogitive and is spearheading this social media marketing movement is Ed Shull. Ed used to be the CEO of USWeb, one of the largest strategic Internet consulting firms, but he left the big company to form his own smaller one. His new company, NetResults, focuses on social media marketing; Blogitive is one of NetResults' first initiatives."
Brian Lusk
Manager of Customer Communication
Southwest Airlines
Corporate Editor
Nuts About Southwest Blog
"Nuts About Southwest is a very popular blog, and a great testament to the importance of blogging in a company's marketing mix. Brian manages about 30 different internal bloggers (and a few external ones) who contribute to the blog."
Lee Odden
CEO, TopRank Online Marketing
"TopRank Online Marketing is a leading search engine optimization and marketing firm, located in the Minneapolis area. TopRank's founder is Lee Odden, a recognized expert on both search engine and blog marketing. Lee is an in-demand speaker and interview subject, and is also a board member of the DMA Search Engine Marketing Council. Lee's Online Marketing Blog is well-read and well-respected in the industry. It's been recognized as one of the top marketing blogs on the Web, due to both its depth and breadth of content."
Jill Whalen
CEO, High Rankings
Co-Founder
Search Engine Marketing New England
"Jill Whalen has been doing SEO for more than a decade, which makes her as much an expert in the field as anyone out there. Her firm, High Rankings, specializes in SEO services for companies big and small, and Jill herself is an in-demand speaker on the topic at numerous industry seminars and conferences."
Liana Evans
Director of Internet Marketing
KeyRelevance
"Liana `Li' Evans is a search marketing guru. In fact, she's editor of the Search Marketing Gurus blog, which is one of the most respected resources on the web."
Perry Marshall
President, Perry S. Marshall & Associates
Author, The Definitive Guide to Google AdWords
"Perry Marshall is an entrepreneur, a published author, and a recognized Google AdWords expert."
Kevin Lee
Executive Chairman, Didit
Author, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
"Kevin Lee started out working for traditional New York advertising agencies, like any good ad man of his generation…..he's co-founder and executive chairman of Didit, one of the premier search engine marketing agencies today."
Paul O'Brien
Director of Marketing, Zvents
"He's the director of marketing at Zvents, a local event search engine that's making a name for itself on the web."
Ron Belanger
Vice President of Agency Development, Yahoo! Search Marketing
"Prior to joining Yahoo!, Ron was vice president of search and affiliate marketing at Carat Interactive, where he worked with clients such as America Online, Microsoft, Hyatt Hotels, Radio Shack, Hyundai, and Kodak."
David Fischer
Vice President, Online Sales & Operations
"David is responsible for Google's North American online advertising program, which includes AdWords, AdSense, and Google Checkout."
Phil Terry
CEO, Creative Good
Co-Founder, Good Enterprise
"Creative Good is a consulting firm that focuses on the customer experience, often at the very highest executive levels of a company. Phil also founded and runs The Councils, a leadership network that brings together more than 400 senior executives to build better, more customer-centric businesses."
Patrick Duparcq
Professor of Marketing, Kellogg School of Management, Northwestern University
"Patrick has been at the Kellogg School since 1997, where he teaches several online marketing-related classes. He closely tracks what goes on in internet marketing, e-commerce and mobile marketing, but more generally has his radar tuned in to all digital technology developments that impact marketing."
Online Marketing Heroes
includes interviews with a variety of individuals specializing in all areas of internet marketing including:
- Website Promotion
- Search Engine Marketing
- Search Engine Optimization
- Link Building
- Online Advertising
- Online Retail
- Email Marketing
- Marketing to the Blogosphere
- Corporate Blogging
- Online Copywriting
- Online Public Relations
- Social Network Marketing
- Mobile Marketing
- Using Google AdWords
- Launching an Online Business
