Online Marketing Heroes
includes interviews with a variety of individuals specializing in all areas of internet marketing including:

• Website Promotion
• Search Engine Marketing
• Search Engine Optimization
• Link Building
• Online Advertising
• Online Retail
• Email Marketing
• Marketing to the Blogosphere
• Corporate Blogging
• Online Copywriting
• Online Public Relations
• Social Network Marketing
• Mobile Marketing
• Using Google AdWords
• Launching an Online Business

NEW BOOK Reveals Secrets of
the World's Leading Online Marketers

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller features leading-edge advice from 25 of the world's top internet marketing experts about how to:

• Improve your web site, with online marketing in mind.
• Build visibility for your web site online.
• Use link-building strategies to drive traffic to your web site.
• Create a great customer experience on your web site.
• Use online customer service as a marketing tool.
• Get publicity on the Internet.
• Market your business, product or service with a blog.
• Market to the blogosphere.
• Avoid the most common mistakes used with Google AdWords.
• Use Google AdWords to target local results.
• Focus on narrowcast advertising to improve your online marketing.
• Use search engine branding instead of old-school branding.
• Use social media optimization and social media marketing to drive traffic to your web site.

COMMENT FROM PUBLISHER

"The second title in our Heroes series should be hitting stores this week. It's called Online Marketing Heroes and inside you'll find interviews with 25 of the most successful online marketing experts on the planet. Author Mike Miller did a great job tailoring the questions for each marketing guru; the result is that readers will be able to learn the ropes on what works (and what doesn't) from an assortment of highly experienced professionals."

Joe Wikert, Vice President & Executive Publisher at John Wiley & Sons
(from Joe Wikert's Book Publisher, Author and Online Publishing Blog, March 11, 2008)

THE KNOWLEDGE YOU NEED TO CREATE A COMPETITIVE ADVANTAGE
The 319 page book is packed with useful and practical information that can help marketing, communications and public relations professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.

MAKE INFORMED DECISIONS ABOUT YOUR ONLINE MARKETING
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.

OPTIMIZE EXPENDITURES ON YOUR INTERNET MARKETING
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.

PUBLISHED BY JOHN WILEY & SONS
Released March 2008, Online Marketing Heroes is published by John Wiley & Sons, one of the world's oldest and most respected publishing companies whose brands include Dummies, Frommers, Cliff Notes and J.K. Lasser.

NOW AVAILABLE AT BOOKSTORES AND ONLINE
It is available at bookstores throughout the country and also for purchase online at Amazon.com and other booksellers. Amazon.com provides a "Search Inside the Book" feature that allows for viewing of portions of the book for free.

ABOUT THE AUTHOR
Author Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.

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QUOTES FROM THE BOOK

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• "Maintaining a blog is important. Obviously, the first way to start building up search visibility is to keep building content, and blogs are an easy way to do that." (Ed Shull, NetResults)
  
  
• "I would encourage people to not get taken in by the hype. I suppose it's inevitable; pretty much anybody who gets interested in promoting their web site, making money online, and all of that, within a few weeks they're going to be on a dozen different email lists and they're going to be bombarded and blasted by all kinds of stuff. I would caution people to be careful to not get all enamored with the 'idea of the week' bandwagon. " (Perry Marshall, Perry S. Marshall & Associates)
  
  
• "ExactTarget really, really focuses on the database. So for smaller businesses, we'll host their database. For larger businesses, we integrate. We have what's called an application programming interface, or an API, that integrates with any other data sources and makes all this data talk together." (Chris Baggott, ExactTarget)
  
  
• "Success from a business standpoint or marketing standpoint with social networks is centered around people being transparent and honest, and in putting information out there that gives an indication of what they're really like." (Lee Odden, TopRank Online Marketing)
  
  more quotes on book excerpts page....